| Abide by mailfrills anti-spam policy |
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mailfrills takes spam and permission very seriously. By signing up for an account,
you are also agreeing to abide by this anti-spam policy when using mailfrills.
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Our definition of SPAM:
Spam is any email you send to someone who hasn’t
given you their direct permission to contact them through their email account.
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So who CAN you send and who you CANNOT send your campaigns to? We have listed down some
scenarios for your reference.
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What kind of email addresses you CAN send to with mailfrills?
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To send email to your recipient through mailfrills, you must have clearly obtained
their permission. This could be done through:
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An email newsletter or mailing list subscribe form on your web site
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An opt-in checkbox on a form. This checkbox must not be checked by default, the
person completing the form must willingly select the checkbox to indicate
they want to hear from you.
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If someone completes an offline form like a survey or enters a competition, you can
only contact them if it was explained to them that they would be contacted by email
AND they ticked a box indicating they would like to be contacted.
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Your direct customers who have purchased from you within the last 2 years.
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If someone gives you their business card and you have explained to them that
you will be in touch by email, you can contact them. If they dropped their business
card in a fishbowl at a trade show, there must be a sign indicating they will be
contacted by email.
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Basically, you can only ever email anyone who has clearly given you permission to
email them specifically about the subject you’re contacting them about.
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What kind of email addresses you CANNOT send to with mailfrills?
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Anything outside the examples above doesn’t equal to permission given, and we
have some examples for your reference. By using mailfrills, you agree not to import
or send to any email address which:
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You do not have explicit, provable permission to contact in relation to the
topic of the email you’re sending.
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You bought, loaned, rented or in any way acquired from a third party, no
matter what they claim about quality or permission. You need to obtain permission
yourself.
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You haven’t contacted via email in the last 2 years. Permission
doesn’t age well and these people have either changed email address or
won’t remember giving their permission in the first place.
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You scraped or copy and pasted from the web. Just because people publish their
email address doesn’t mean they want to hear from you.
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Sure, some of these people might have given you their email address, but what’s
missing is your permission to email them commercial messages. Blasting promotional
emails to any of these people won’t be effective and will more than likely see
your email marked as spam by many of your recipients.
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What content MUST I include in my email campaigns?
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Every email you send using mailfrills must include the following:
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A single-click unsubscribe link that instantly removes the subscriber
from your list. Once they unsubscribe, you can never email them again.
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Your name or company name and contact details so that your recipient can
know who the email campaign is from.
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